AI in Marketing Statistics By Gross Value, AI Marketing Tools and Facts

Introduction

AI in Marketing Statistics: By 2025, artificial intelligence (AI) will play a big role in changing how companies do marketing. It helps businesses understand customer habits, create personalized content, and run automated campaigns. From smart chatbots to AI tools that predict trends or target ads, companies use these technologies to work faster and get better results.

As more brands spend money on AI-powered marketing, the global industry is quickly changing. This section shares the latest 2025 stats showing how businesses use AI to stay ahead and connect with customers more effectively. We shall shed more light on AI in Marketing Statistics through this article.

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• One out of every five businesses started using AI because of external pressures.
• Almost 30% of companies are using AI tools to help save their workers’ time.
• The financial industry is one of the main sectors using AI, and healthcare also heavily uses it.
• AI in Marketing Statistics stated that nearly 97% of the people who use mobile phones have used voice assistants powered by AI.
• About 68% of marketing professionals now use AI in their daily work.
• Until 2028, AI in marketing is expected to be worth almost $107.5 billion.
• Roughly 26% of B2B marketers who added chatbots to their strategies saw a 10-20% boost in lead generation.
• 76% of marketers globally mainly use AI to write simple content or professional posts from pages that users don’t follow.
• A survey stated that 48% of people think that AI-generated images should not be used in ads on social media.
• AI in Marketing Statistics stated that nearly 44% of business owners plan to use ChatGPT to translate their content into other languages.
• The biggest group using Chat GPT is people aged 25 to 34, with 34% of users in that age range.
• Roughly 74% of the company leaders believe AI’s advantages outweigh its downsides.
• Only 2% of the customers are okay with AI helping them on websites, apps or other digital tools.
• Among Gen Z, 56% are interested in getting product suggestions tailored to them using AI.
• Even with AI advances, 90% of people prefer to talk to a real person for customer service instead of a chatbot.
• AI in Marketing Statistics stated that almost 27% of adults trust the results AI gives in search engines, while 31% say they don’t.
• Facebook experienced a 15% rise in the time spent watching Reels due to AI.
• Experts think AI will create 12 million more jobs than it will eliminate.

Use of AI in Marketing by Marketers in 2025?

More and more marketers are using AI because it can greatly improve how they plan and run their marketing efforts. In 2024, the use of AI tools will continue growing. Marketing professionals use AI to automate tasks, create personalized customer experiences, and make their campaigns more effective. This trend shows how much people in marketing and sales value what AI can do.

(Source: fitsmallbusiness.com)

Even though AI has many advantages, some challenges still prevent marketers from using it. Some think AI is too hard to understand or costly for their business. Others struggle to fit AI into their current marketing plans. To overcome these obstacles, marketers must fully understand what AI can do and take a smart, well-planned approach to adding it to their strategies.

Using AI in marketing is not just about adding new tools but also changing how marketing is done. Successful marketers know they must make data-based choices, customize their campaigns for specific audiences, and use AI tools to connect with customers more personally.

AI in Marketing Size Statistics

• 7 out of 10 marketers in the U.S. said they are now using generative AI tools in their marketing tasks.
• AI in Marketing Statistics stated that 88% of marketers who use AI said it helps them customize the customer experience across multiple channels.
• Over 80% of marketers worldwide have added AI to their online marketing strategies.
• 58% of search questions for information now bring up AI-generated overviews.

(Source: thebusinessresearchcompany.com)

• AI in Marketing Statistics stated that 52% of U.S. marketers using AI tools said their biggest benefit is faster performance and smoother workflows.
• Over half of North American, South American, and European advertising and marketing experts use generative AI to create content.
• 52% of U.S. marketers said AI tools make their work quicker and more productive.
• 51% of marketers in the U.S. said AI tools have helped them manage and process data more effectively.
• Half (50%) of the marketers surveyed said they already use AI in their marketing plans.
• Around 49% of marketing and ad professionals in the Americas and Europe said they rely on generative AI to develop fresh ideas.
• 46% of companies using AI said it led to higher earnings in both marketing and sales.
• AI in Marketing Statistics stated that 37% of businesses using AI noticed decreased costs for their marketing and sales operations.
• 34% of companies said they use generative AI to help create content in their marketing efforts.
• 29% of marketing decision-makers said they expect to start using AI shortly.
• Almost 23% of businesses said they apply generative AI to make marketing more personal for customers.
• Nearly 10% of marketers said they have no plans to start using AI.

Adoption of AI in Marketing Statistics

• AI in Marketing Statistics stated that 94% of companies now depend on AI to plan or carry out their marketing efforts.
• In 2024, 69% of marketers had already added AI to their marketing tasks.
• 88% of marketers say they count on AI in their daily work.
• Nearly 85% of marketers use AI tools to write or create marketing content.
• 63% of marketing departments use generative AI in their processes.

(Reference: artsmart.ai)

• 78% of marketers who use generative AI say it brings positive results.
• AI in Marketing Statistics stated that 78% of marketing teams began using generative AI in 2024.
• Nearly 71% of users say they work with generative AI once a week or more often.
• Almost 20% say they use generative AI every day.
• Among go-to-market workers, 20% use AI daily, while 29% use it weekly.
• 56% of marketers say their companies are seriously working on bringing AI into their systems.
• 32% of marketing teams said they’ve fully set up AI in their daily operations.
• AI in Marketing Statistics stated that 96% of marketers say AI is either completely or partly included in their strategies.
• 38% say AI is fully in place within their current marketing work.
• Almost 43% of marketers say they are still testing or learning how to use AI.
• Nearly 86% plan to boost their use of AI over the next 3 years.
• 9 out of 10 marketers plan to grow their use of AI in 2025.

(Reference: foundationinc.co)

• 79% of companies expect to expand their AI use in 2025.
• Almost 91% of marketing agencies already use some form of AI technology.
• AI in Marketing Statistics stated that 63% of agencies rely heavily on AI, while 28% use it on a smaller scale.
• 73% of marketing teams are using generative AI tools.
• Nearly 75% of those not using AI say they want to start within a year.
• Only 3.9% of businesses say they’re unwilling to add AI.

(Reference: businessdasher.com)

• AI in Marketing Statistics stated that 69% of marketers are excited about what AI can do for their jobs.
• 17% feel excited and a little nervous about AI’s effect on their work.
• Close to 75% believe AI gives them a stronger edge over competitors.
• 55% say they fully trust AI-created content and insights.
• AI in Marketing Statistics stated that 87% are not doubtful about the accuracy of AI content.
• 60% feel very hopeful about where their industry is going with AI.
• Only 1% say they’re very negative about the direction of the industry.
• Nearly 60% are afraid AI might take over their job roles.
• Almost 72% of agencies use AI to support human work, while 25% say it replaces certain tasks or positions.

Industry-wise AI gross value in Future

(Reference: explodingtopics.com)

• Artificial Intelligence is used in various company functions, from streamlining decision-making to cloud computing for datasets.
• Industries that utilize AI technology also involve tech-related sales, telecom, healthcare, retail, insurance, banking,  manufacturing and marketing.

Famous AI Function Statistics

• Almost 4 billion voice assistants are in action, as per AI in Marketing Statistics.
• Chatbots require more work in natural language processing before consumers use them; on the contrary, voice assistants are the best example of AI merging with our everyday lives.
• The following table shows the number of digital voice assistants used globally:

• Voice assistants equipped with natural language techniques are predicted to reach a human rate of 8.4 billion devices.
• AI in Marketing Statistics stated that over 50% of Americans use voice assistants to find information.
• The U.S. has more than 110 million people using virtual assistants.
• In early 2020, 51% of people in the U.S. said they used voice assistants as a source of information.
• The natural language processing (NLP) market is expected to reach more than $43 billion by the end of this year.

(Reference: explodingtopics.com)

• NLP helps computers translate human language into data they understand by modifying the information.
• Various industries are trying hard to lessen the gap between machine learning and human language.
• Following is the global revenue from the NLP market between 2017 to 2025:

• The natural language processing (NLP) market is expected to grow nearly 14 times from 2017 to 2025.
• More patients are expected to download and share their medical information in the next few years.
• Healthcare will likely use more cloud-based tools, including machine learning (ML), NLP, and deep learning.
• AI in Marketing Statistics stated that Google’s deep machine learning (ML) system is reported to be 99% accurate.
• It has also been shown to do a better job than human doctors at finding metastatic breast cancer.
• Oxford University’s AI program uses ML to read lips with 93% accuracy, which is more precise than most human lip readers.

(Reference: aiprm.com)

• Google’s AI handles around 6.9 billion search requests every day worldwide.
• This AI tech makes it possible to sort, manage, and understand huge amounts of data.
• When regular methods can’t handle big data storage or processing, AI takes control and manages billions of daily search queries.
• WhatsApp users send over 100 billion messages daily, and AI helps process all of them.
• WhatsApp is currently the top messaging app globally.
• Only 10% of data is structured, meaning it’s easy to organize.
• The remaining 90% is unstructured, making it hard for companies to find useful information without AI to sort and analyze it.

Small Business and AI Marketing Tools Statistics

• Many small businesses are unsure about using AI marketing tools. While 67% have quickly adopted AI, many are still holding back because they’re concerned about AI-generated content’s originality, quality, and legal risks.
• Still, 42% of those using at least one AI tool say they’ve seen major growth, and almost 80% report better content quality.

(Source: servicedirect.com)

• Companies use AI to create blog content (58%), social media posts (55%), short-form articles (49%), video snippets (31%), and emails (29%).
• AI in Marketing Statistics stated that 67% of small businesses using AI say their landing pages built with AI draw more customers.
• 68% plan to spend money on AI tools for content marketing and SEO.
• Over 60% of businesses that are not using AI yet say they want to try it.

(Reference: unbounce.com)

Top reasons why some small businesses haven’t started using AI

• 37% don’t know how AI tools work
• 31% are worried about content originality

30% doubt the quality of AI content

• 25% are concerned about legal risks
• 24% say AI tools are too expensive

When it comes to costs:

• 58% of small businesses using AI have a monthly content budget under $1,000
• 51% say they spend $0 to create one long-form article using AI
• 79% say their content quality has improved with AI tools

Here’s how AI has affected their SEO performance:

• 43% saw some improvement
• 24% said nothing changed
• 22% noticed big improvements
• 8% weren’t sure
• 3% said it got a little worse
• 1% reported it got much worse

Regional AI in Marketing Statistics

Understanding how different parts of the world use AI helps marketers make smarter global decisions. Here’s a clear summary of AI growth and adoption by region:

(Reference: precedenceresearch.com)

North America

• North America controls around 40% of the total AI market as of 2023.
• The AI market in this country is expected to grow at a yearly rate of 20.4% from 2024 to 2032.
• About 80% of small business owners in the U.S. feel good about how AI is being used in their businesses.

Europe

• AI in Marketing Statistics stated that Europe makes up nearly 25% of the global AI market.
• AI use in this region is predicted to increase annually by 19.8% through 2032.
• Countries across Europe actively use AI in healthcare, car production, and factories, supported by government backing and growing startups.

Asia Pacific

• This region holds nearly 30% of the world’s AI market.
• Asia Pacific is expected to grow fastest, with a 24.3% annual rate through 2032.
• Big countries like China and India are driving this growth. China alone plays a huge role in AI development worldwide.

Middle East and Africa

• These areas comprise about 5% of the global AI market.
• The region’s AI industry is projected to grow 15.5% annually from 2024 to 2032.
• Smart city projects and updated tech in the health, banking, and energy sectors are pushing AI forward.

Latin America

• Latin America also represents around 5% of the global AI market.
• The region’s AI market is forecasted to grow at a 14.8% yearly rate during the same period.
• AI is used more in farming, manufacturing, and customer service to improve efficiency and innovation.

AI Marketing in Leading Industries Statistics

E-Commerce and Retail

(Reference: loopexdigital.com)

The worldwide AI in the e-commerce industry reached $5.81 billion in 2022 and is estimated to reach almost $22.60 billion by 2032, with a registered CAGR of 14.06% for the predicted period 2023 to 2032.

Financial Services

(Reference: loopexdigital.com)

The worldwide generative AI industry in finance is estimated to grow at a compound annual growth rate of 28.1% between 2023 and 2032, increasing from $1.09 billion in 2023 to $9.48 billion in 2032. The increase and the growth in adoption indicate an expanding focus on Artificial Intelligence.

Healthcare

The worldwide AI market in the healthcare industry was estimated at $16.3 billion in 2022 and is predicted to grow at a CAGR of 40.2% to reach $173.55 billion by 2029. The healthcare AI industry has seen significant acceptance and growth.

Entertainment and Media

The worldwide AI market in the entertainment and media industry was estimated at $10.25 billion in 2021 and is estimated to reach $104.36 billion by 2030, at a CAGR of 26.12% from 2022 to 2030.

Conclusion

To summarize, AI is becoming a major part of today’s marketing world. From writing content to understanding data and improving customer interactions, companies of all sizes are seeing real value. Many marketers say AI tools help them work faster, create better content, and get stronger results.

As AI keeps advancing, more businesses plan to spend money on it to stay ahead, customize their campaigns, and increase success across different platforms. We have shed enough light on AI in Marketing Statistics through this article.